BUYER’S GUIDE 12 online maternity stores to visit

Think maternity clothes are super-hard to shop for with a growing bump? Think again!

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That day has arrived – your current wardrobe no longer fits your growing curves! Don’t fret, we’ve found spiffy online stores that will ship stylish ready-to-wear maternity togs to your doorstep.

When picking pieces for your blossoming body, pick breathable, soft and stretchy materials for comfort and give you the best bang for your buck. Start with basic pieces ― maternity tees, tank tops, a pair of jeans, leggings, and perhaps, a couple of dresses.

Flattering options include empire-waist dresses, trapeze tops, as well as prints ― hello, vertical stripes! ― while (dark) colours create a slimming effect. Select pieces with details like ruching and gathers on the sides of tops and dresses, so there’s “give”.

We suggest shopping options to suit every budget!

ASOS

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PRICE Basic tees and tanks start at around $10, while an Isabella Oliver dress can cost $70 to $200.
FROM Asos
WHAT You’ll love this website’s amazing maternity-wear options. From leggings and basic jeans, to elegant dresses, mums-to-be will be spoilt for choice. Pick from brands like Isabella Oliver, Bluebelle, and even Asos’ in-house maternity label. The best part? Spend more than $20 to enjoy free standard shipping to Singapore. Otherwise, pay $7.50.
MUMS SAY Lin Liyun, 34, turns to Asos for all her essential pieces, “Maternity trousers, shorts and cotton dresses. They’re much cheaper here.” Noting, however, that the quality can be a hit and miss, she adds, “Since you’re only pregnant for 9 months, I don’t need it to last so long!”

JUMP EAT CRY

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PRICE
Most pieces are $30 to $40, but on-sale maternity tops go for under $20.
FROM Jump Eat Cry
WHAT Based in Singapore, this online store stocks maternity and nursing wear that refreshed on a weekly basis. Their affordable and thoughtfully designed in-house label, Mothercot, is comfortable and stylish. Free courier delivery on orders above $65, otherwise, pay $3 per order. International shipping is available, too.
MUMS SAY We like that the site updates its items every week, so there’s usually something new to check out. We’re also fans of the lightweight maternity dresses that are perfect for Singapore’s hot weather.

Main photo: iStock

Click to check out more mod maternity retailers…

ZALORA
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PRICE From $10 a piece for maternity underwear, to around $100 for a dress.
FROM Zalora
WHAT Boasting many local maternity wear brands, including Jump Eat Cry and Spring Maternity, it stocks a large variety of items for expectant mums ranging from nether garments and basics, to even dressy outfits. Check back every now and again for sale items. Get free delivery for purchases of over $40, plus returns are free within 30 days. By the way, you can get a $15 voucher just by signing up for their newsletter.
MUMS SAY Reasonably priced and a wide variety of items are available on this site. You may be able to get some of the brands on other websites, but make sure to check here as it usually offers discounts!

SPRING MATERNITY

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PRICE From less than $10 for a maternity camisole, to around $70 for a dress.
FROM Spring Maternity
WHAT You’ve probably seen the brick-and-mortar shops in shopping malls like Suntec City and Nex, but it also has a very comprehensive online store that stocks everything from maternity and nursing wear, to breastfeeding equipment and baby gear. It even has inner wear for pregnant women, plus breast pads. The website also offers plenty of promotions. Shipping is free if you spend more than $50, or pay $5 and have your order delivered by Ninja Van. Or order online and pick up your purchase at one of its five stores.
MUMS SAY Choose from a huge variety of basic wear, like tees, shorts, trousers and jersey dresses. The quality is pretty good and prices are very competitive. However, it falls short on occasion and evening wear.

MILKY WAY
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PRICE $19 to $159.
FROM Milky Way
WHAT Founded and based in Singapore, this online store has been in the market since 2005. The label is also available in countries like Australia, as well as the UK and US. Shipping is free within Singapore, though you’ll get your order couriered free to you spend more than $100. International shipping is also available.
MUMS SAY We like that the nursing-friendly maternity items are categorised based on the nursing access ― whether it’s a double inverted pleat, a faux wrap, or a front flip-up. These tops will serve women well beyond their pregnancy and into the breastfeeding months.


DOTE
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PRICE From around $20 for a top, to $109 for a dress.
FROM Dote Studio
WHAT Started by Singapore mumpreneur Dorothy Loh, who was trained in fashion design at Singapore’s Raffles Design Institute. As most pieces the store offers are “dual function”, these will take you from pregnancy to nursing. Loh thoughtfully ensures that nursing access for each piece is inconspicuous, so you won’t have to wear something that screams “I’m nursing!”
MUMS SAY The Lydia Mandarin Collar Top Peach ($79) is a nursing mums’ favourite during Chinese New Year. “It’s always a challenge to get breastfeeding-friendly clothes for the festive season, so this was perfect,” enthuses mum of two, Cherie Ng, 29. We love its free shipping (no minimum purchase) and there’s a 30-day no-questions-asked return policy.

TOPSHOP

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PRICE From around $10 for an undergarment, to $126 for a Ruffle Spot maternity dress.
FROM Top Shop
WHAT Edgy maternity wear that takes the frump out of the bump, plus, these chic and comfy threads will last you well after your pregnancy. Free delivery when you spend over $120, otherwise, pay $10 for delivery in Singapore.
MUMS SAY “I didn’t know that Topshop had maternity wear, so it’s good to know,” says mum-to-be Farah Lydia, who is 6 months pregnant. “I like their style ― I was shopping here all the time before I got pregnant.” We like their range of jeans with stretchy belly bands that come in various shades, as well as the preppy shirt-dresses that are great for the office.

Here are the remaining online maternity wear stores you’d want to explore…

ANNEE MATTHEW
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PRICE From around $10 to $109 (current sale prices).
FROM Annee Matthew
WHAT Self-taught designer Annee Neo started her online business in 2001 when it was a challenge to find stylish nursing wear while she was breastfeeding her young daughter. The brand is now available all over the world, including Europe, the UK, the US, Australia and New Zealand. Delivery in Singapore via registered mail costs $5. International shipping available, too.
MUMS SAY Very impressive offerings and sale prices ― plenty of maternity and nursing tops are under $20! A good place to start building up your maternity wardrobe if you’re newly pregnant and looking for basic pieces. Pregnancy yoga items, including tops and capris, are also available.

MOTHERS EN VOGUE

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PRICE From around $10 to $109 (current sale prices).
FROM Mothers en Vogue
WHAT Trendy maternity and nursing wear made of natural fabrics like cotton, linen and bamboo. Founder Sharon Ho-Norton believes that nursing mums and babies will benefit from wearing clothes made of natural breathable textiles that are high on the comfort factor. Courier delivery within Singapore costs $7, but is free if you spend more than $150. International shipping, starting at $9, is available.
MUMS SAY We’ve all lamented at how difficult it is to find elegant yet affordable maternity wear for formal occasions like weddings. Now, you can up the glam factor with Mothers En Vogue’s Chantilly Maternity-Nursing Maxi Dress - Sapphire Blue ($149.90). It is made with a neckline for nursing access, so you can breastfeed discreetly after baby arrives. Many dresses cost less than $100.

DOROTHY PERKINS

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PRICE From $13.90 for a belly band, to $76.90 for a bodycon dress.
FROM Dorothy Perkins
WHAT One of UK’s biggest fashion retailers boasts a maternity collection featuring dresses, jeans and leggings, as well as cross-over/wrap tops. Sizes range from UK6 to UK22. Delivery is $20 (sent within eight working days), but you’ll enjoy free delivery when you spend more than $99 ― just enter code DPFREE99 at checkout.
MUMS SAY Curvy girls rejoice ― this store stocks plus-sized clothes. While the range is not extensive, it is of good quality, such as the figure-flattering midi-dresses. Do also check out the regular non-maternity range ― the flowy or stretch dresses would suit a growing bump, too.

MAYARYA

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PRICE From $60 for a maternity top to $610 for a silk maternity maxi-dress.
FROM Mayarya
WHAT Japanese founder Reika Kato Shetty was inspired by her two children, Maya and Arya, to create this brand. Combining her experience working in New York and Los Angeles, Shetty makes unique outfits for mums-to-be that showcase an attention to fine detail that is intrinsic to her Japanese background. You can even go to this website to get a checklist of items you should purchase for each trimester. Free worldwide shipping and returns.
MUMS SAY! The offerings here are pricier than most, but you’ll salivate over the many gorgeous pieces that make fab occasion dresses. This includes a fuchsia short-sleeved lace maternity dress ($159) and Floral Print Maternity Shift Dress ($99). But you’re unlikely to get more than a couple of outfits here, unless you have comfortably deep pockets!

SHOPBOP
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PRICE From $16 for a seamless maternity panty, to $445 for a Fete Gown by Hatch.
FROM Shopbop
WHAT This site’s a treasure trove of designer maternity wear. Whether you need an undergarment or a designer gown, you’ll find it all here. Prices aren’t low, but designer brands on Shopbop cost a fraction of the cost at brick and mortar stores. Looking for a designer diaper bag for your baby barang? Brands like Kate Spade, Marc Jacobs and Rebecca Minkoff are available here. Free worldwide shipping and returns.
MUMS SAY This site’s for you if you plan to invest on quality maternity wear or pick up a pair of designer maternity jeans ― a versatile piece that you can dress up or down. Even if your budget is just over $100, Shopbop features plenty of choices from brands like Citizens of Humanity and Paige Denim.

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