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  • Conceiving
    • Fertility Advice
      7 possible causes of male infertility [Photo Gallery]

      7 possible causes of male infertility [Photo Gall…

      9 reasons why you can’t conceive again

      9 reasons why you can’t conceive again

      8 vital facts about your menstrual cycle and fertility [Photo Gallery]

      8 vital facts about your menstrual cycle and fert…

      5 natural fertility treatments to check out [Photo Gallery]

      5 natural fertility treatments to check out [Phot…

    • Getting Pregnant
      CONVERSATIONS WITH… A Sex Therapist

      CONVERSATIONS WITH… A Sex Therapist

      Thalassemia: Facts to know about this blood disorder if you're TTC

      Thalassemia: Facts to know about this blood disor…

      7 ways to make your TTC journey less stressful

      7 ways to make your TTC journey less stressful

      Will heavy menses affect your fertility?

      Will heavy menses affect your fertility?

  • Pregnancy
    • Giving Birth
      Postpartum bleeding: Do you need to worry?

      Postpartum bleeding: Do you need to worry?

      “I delivered my baby in a Grab!”

      “I delivered my baby in a Grab!”

      10 fascinating things to know about the umbilical cord

      10 fascinating things to know about the umbilical…

      C-sections: 10 reasons why you might need one

      C-sections: 10 reasons why you might need one

    • When you are pregnant
      Ob-gyn experts answer expectant mums’ top COVID-19 questions [Video]

      Ob-gyn experts answer expectant mums’ top COVID-1…

      MUM SAYS 4 things I won’t be repeating with baby #2

      MUM SAYS 4 things I won’t be repeating with baby …

      Are you at risk of gestational diabetes?

      Are you at risk of gestational diabetes?

      5 strange things that may happen to your vagina during pregnancy

      5 strange things that may happen to your vagina d…

  • Babies
    • Breastfeeding
      “How to enjoy your breastfeeding journey”

      “How to enjoy your breastfeeding journey”

      7 rules of night feeds every mother should know

      7 rules of night feeds every mother should know

      Useful breast care tips for new mothers

      Useful breast care tips for new mothers

      10 celeb mums who have championed breastfeeding [Photo Gallery]

      10 celeb mums who have championed breastfeeding […

    • Development & Milestones
      What 2020 holds for your Year of the Rat baby

      What 2020 holds for your Year of the Rat baby

      9 mind-blowing baby development facts

      9 mind-blowing baby development facts

      8 ways to raise a fearless kid

      8 ways to raise a fearless kid

      Why pointing is an important milestone for baby

      Why pointing is an important milestone for baby

    • Health & Safety
      Common causes of tummy troubles in children

      Common causes of tummy troubles in children

      Should you give your baby PHP formula?

      Should you give your baby PHP formula?

      What is 2’-FL and how can it boost your baby’s immunity?

      What is 2’-FL and how can it boost your baby’s im…

      EXPERT ADVICE: My baby son has very tight foreskin!

      EXPERT ADVICE: My baby son has very tight foreski…

  • Tots
    • Behavior & Discipline
      How to say “no” to your toddler without actually saying no

      How to say “no” to your toddler without actually …

      The right (and wrong) way to reward your toddler

      The right (and wrong) way to reward your toddler

      How to teach patience to your toddler

      How to teach patience to your toddler

      Why it’s good for junior to feel frustrated (and how to help them)

      Why it’s good for junior to feel frustrated (and …

    • DEVT & Milestones
      5 ways music can help junior learn language skills

      5 ways music can help junior learn language skills

      Fun activities that'll improve your child’s speech

      Fun activities that'll improve your child’s speech

      Nurture bilingualism in your child from young

      Nurture bilingualism in your child from young

      Help, my child won’t speak!

      Help, my child won’t speak!

    • Food & Nutrition
      How much protein does my child need?

      How much protein does my child need?

      9 ways to help your child eat better

      9 ways to help your child eat better

      Is lutein the next big thing for your child’s brain development?

      Is lutein the next big thing for your child’s bra…

      How to raise a child who enjoys food

      How to raise a child who enjoys food

    • Health & Safety
      Choosing a Safer Sanitising Option for your Baby and Young Kids

      Choosing a Safer Sanitising Option for your Baby …

      Include probiotics in your child’s diet to boost their gut health

      Include probiotics in your child’s diet to boost …

      3 common causes of chronic cough in children

      3 common causes of chronic cough in children

      Your guide to preparing your child (and yourself) for surgery

      Your guide to preparing your child (and yourself)…

  • Kids
    • Activities & Play
      8 fun digital games with learning value to play with junior [Photo Gallery]

      8 fun digital games with learning value to play w…

      9 engaging indoor activities to do with junior this school hols

      9 engaging indoor activities to do with junior th…

      “I played video games 16 hours a day”

      “I played video games 16 hours a day”

      13 fantastic things to do with junior in the North [Photo Gallery]

      13 fantastic things to do with junior in the Nort…

    • Health & Nutrition
      Paediatricians answer parents' top COVID-19 questions [Video]

      Paediatricians answer parents' top COVID-19 quest…

      Tips on preventing common sports injuries in kids

      Tips on preventing common sports injuries in kids

      Your kid’s mental well-being is important: 7 ways to boost it

      Your kid’s mental well-being is important: 7 ways…

      9 ways kids can eat healthily during their exams

      9 ways kids can eat healthily during their exams

    • Primary School Education
      P1 registration: All your critical questions ― Answered!

      P1 registration: All your critical questions ― An…

      8 more effective ways to ask junior about school

      8 more effective ways to ask junior about school

      5 effective ways to help your child learn faster

      5 effective ways to help your child learn faster

      EXPERT ADVICE: Why does my child have problems reading and writing?

      EXPERT ADVICE: Why does my child have problems re…

    • Social & life skills
      6 benefits of online speech therapy

      6 benefits of online speech therapy

      6 fun ways to teach your child to be assertive

      6 fun ways to teach your child to be assertive

      How to raise confident kids who aren’t afraid to stand up for themselves

      How to raise confident kids who aren’t afraid to …

      Why it's important for parents to “let go” of their kids

      Why it's important for parents to “let go” of the…

  • Parents
    • Lifestyle
      Mommy Makeover: Be the Yummy Mummy

      Mommy Makeover: Be the Yummy Mummy

      What are those itchy red bumps on my skin?

      What are those itchy red bumps on my skin?

      Celeb dad Bernard Lim: My daughter is a joy to love

      Celeb dad Bernard Lim: My daughter is a joy to lo…

      EXPERT ADVICE: Don’t delay health screening during COVID-19!

      EXPERT ADVICE: Don’t delay health screening durin…

    • Money Smarts
      How much does it cost to raise a child in Singapore? [Infographic]

      How much does it cost to raise a child in Singapo…

      11 celeb parents who own successful businesses [Photo Gallery]

      11 celeb parents who own successful businesses [P…

      11 great ways to save money on baby stuff

      11 great ways to save money on baby stuff

      How much ang pow money should you give?

      How much ang pow money should you give?

    • Relationships
      OPEN LETTER To my firstborn

      OPEN LETTER To my firstborn

      DAD SAYS How I got my son to cut his mobile phone use

      DAD SAYS How I got my son to cut his mobile phone…

      DAD SAYS How I got my son to read books he detested

      DAD SAYS How I got my son to read books he detest…

      Celeb mum Cheryl Wee: I want my kids to know they’ll always be enough for me

      Celeb mum Cheryl Wee: I want my kids to know they…

    • Shopping Guide
      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYER'S GUIDE Best rainy day buys for toddlers [Photo Gallery]

      BUYER'S GUIDE Best rainy day buys for toddlers [P…

      BUYER'S GUIDE 10 great toys for outdoor fun [Photo Gallery]

      BUYER'S GUIDE 10 great toys for outdoor fun [Phot…

      BUYER’S GUIDE Best disposable tape diapers for your baby [Photo Gallery]

      BUYER’S GUIDE Best disposable tape diapers for yo…

  • Events
    • Events
      My Pregnancy My Way Webinar

      My Pregnancy My Way Webinar

      Managing Childhood Myopia Webinar - Protecting The Vision Of Our Future - PAST EVENT

      Managing Childhood Myopia Webinar - Protecting Th…

      Ladies Talk: Living Well in Body and Mind - Past Event

      Ladies Talk: Living Well in Body and Mind - Past …

      Growing Up: Our Children’s Health Journey - Past Event

      Growing Up: Our Children’s Health Journey - Past …

  • Marketplace
    • Marketplace
      6 useful lessons for parenting a teenager

      Maternity Essentials

      6 useful lessons for parenting a teenager

      Baby Essentials

      6 useful lessons for parenting a teenager

      Toddler Essentials

      6 useful lessons for parenting a teenager

      Parentcraft Services

      6 useful lessons for parenting a teenager

      Product Reviews

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Shopping Guide

Shopping Guide

BUYERS’ GUIDE: Best shower creams for baby’s eczema [Photo Gallery]

It’s important to choose a gentle, soothing bath product to clean bubba if he’s suffering from that itchy skin condition.

Shopping Guide

BUYER’S GUIDE Best family-friendly cars of 2020

Move your family safely and seamlessly in torque-rific wagons that offer the most bang for your buck. 

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Shopping Guide

BUYERS GUIDE Best sensory toys for your tot

Boost your tot’s development with fun playthings that stimulate his sense of touch, smell, taste, sight and hearing.

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Shopping Guide

BUYERS’ GUIDE: Best childproofing products to check out

Is your mini-me newly mobile? We’ve rounded up great kid-proofing products to secure virtually every corner of your home.

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  • Parents-OFF! Clip-On Mosquito Repellent
  • Parents-OFF! Insect repellant 170g
  • Parents-Tiger Balm Mosquito Repellent Patch
  • Parents-Tiger Balm Mosquito Repellent Spray
  • Parents-Watson’s Mosquito Repellent Bracelet
  • Parents-Spongebob Mosquito Repellent Patch 24 patches
Shopping Guide

BUYER’S GUIDE Top mosquito repellents for Zika/Dengue

Do your Mozzie Wipe Out while you protect yourself and your family from bites…

Shopping Guide

BUYER’S GUIDE 7 cute cloth diaper labels for bubba [Photo Gallery]

Easy on your pocket and the environment, find out which reusable cloth diapers are great alternatives to disposable ones!

Shopping Guide

BUYER’S GUIDE Best pregnancy test kits

Taking that first home pregnancy test is exciting ― it’s the first sign you’re growing a baby! Try these…

Shopping Guide

BUYER’S GUIDE 9 breast pads nursing mums love [Photo Gallery]

Staying dry inside your bra means feeling comfortable when you’re nursing. So, get the right breast pad to prevent leaks!

Shopping Guide

BUYER’S GUIDE 6 items that’ll help junior ace the exams [Photo Gallery]

These products might just give your kiddo the brain boost they’ll need to do to attain great exam results.

Shopping Guide

BUYER’S GUIDE Great winter gear for kids [Photo Gallery]

Discover cold-weather essentials that aren’t just practical and warm, they’ll look stylish in your holiday snaps!

And the Mother & Baby Award goes to…
Shopping Guide

And the Mother & Baby Award goes to…

60 brilliant buys and services that made the cut!

  • Babies-BUYERS GUIDE Baby's Car seats (below 90cm)
Shopping Guide

BUYERS GUIDE Car seats for babies to tots (below 90cm)

Keep bubba safely snuggled up in these classy car seats for tots. Safety first on the roads!

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  • Philips SmartPro Compact Robot vacuum cleaner
  • Nest Cam
  • Smarter Coffee
  • Samsung WW12K8412OW AddWash Washing Machine
  • WeMo Switch Smart Plug
  • Amazon Echo
Shopping Guide

BUYER’S GUIDE 6 super-cool smart home gadgets

Turn your humble abode into a smart home with these state-of-the-art home appliances.

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  • The Very Hungry Caterpillar & The Very Hungover Caterpillar
  • The Cat in The Hat & The Kid in the Crib  
  • We’re Going on a Bear Hunt & We’re Going on a Bar Hunt: A Parody
  • The Giving Tree & The Taking Tree
  • Goodnight Moon & Goodnight Nanny-Cam: A Parody for Modern Parents
  • If You Give a Mouse a Cookie & If You Give a Kid a Cookie (Will He Shut The F**k Up?)
  • Oh, The Places You’ll Go! & Oh, The Meetings You’ll Go To!: A Parody
  • The Tiger Who Came to Tea & The Teenager Who Came to Tea 
Shopping Guide

BUYER’S GUIDE 8 popular kids’ books and their hilarious adult versions [Photo Gallery]

Revisit junior’s favourite stories, except that you’ll now be better able to relate to the more adult themes!

  • Flip through our gallery or swipe left for more
  • BabyJogger City Mini GT Single
  • Joovy Zoom 360 Ultralight
  • Baby Trend Xcel Jogger Stroller
  • Phil & Teds Dash Buggy
  • Bugaboo Cameleon 3 Kite Special Edition
  • Thule Urban Glide
Shopping Guide

BUYER’S GUIDE Best jogging strollers for active parents [Photo Gallery]

Turn your mini-me into a workout buddy with a running buggy that’ll help you achieve your get- and stay-fit goals!

Shopping Guide

BUYER'S GUIDE Best rainy day buys for toddlers [Photo Gallery]

Keep your munchkin dry and comfy in whimsical wet weather gear!

Shopping Guide

BUYER’S GUIDE 11 swim essentials for your tot

Anytime’s great for a dip ― let your toddler stay safe while having fun with these nifty swim buys.

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  • Kotex Overnight Panties
  • Belly Bandit Bamboo Binder
  • Pigeon Honeycomb Breast Pads
  • Pupsik Pouch Baby Sling
  • Beyond Bodiheat Heat Pads
  • Avene Eau Thermale Facial Mist
  • Bebe Au Lait Premium Cotton Nursing Pillow
  • Tucks Medicated Cooling Pads With Witch Hazel
Shopping Guide

BUYER’S GUIDE 8 essential items for postpartum care [Photo Gallery]

Congrats on surviving labour and delivery like a champ! Now, help your body bounce back with these items!

Shopping Guide

BUYER’S GUIDE 8 Moses baskets and cribs we like [Photo Gallery]

Provide a secure and cosy sleeping environment for your baby and he’ll sleep better. Check out these cute cots.

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Shopping Guide

BUYERS GUIDE 9 best role-playing toys for toddlers

Wondering what pressies the kids will dig? Help them dare to dream with a fun pretend-play plaything!

Shopping Guide

BUYER’S GUIDE 8 essential maternity and nursing bras [Photo Gallery]

You’ll have fuller boobs during pregnancy and while nursing, so use undergarments with comfy features that support your changing body.

Shopping Guide

BUYER’S GUIDE Best disposable tape diapers for your baby [Photo Gallery]

Get the unit cost ― and deets ― on the most comfortable and absorbent disposable tape diapers in the market.

Shopping Guide

BUYER'S GUIDE 10 great toys for outdoor fun [Photo Gallery]

Get junior out ― away from their digital doodads ― and active with playthings that’ll intensify fun under the sun…

Shopping Guide

BUYER’S GUIDE 8 useful portable baby chairs [Photo Gallery]

Booster seats, hook-on chairs, wraps…we’ve singled out the best baby chairs to bring along when you’re out with baby.

Shopping Guide

BUYER'S GUIDE 8 nifty travel cots for baby [Photo Gallery]

Add this to your travel checklist, so that bubba has a safe and comfy spot to sleep and even play.

Shopping Guide

BUYER’S GUIDE 7 places to get your kiddo’s Halloween costume [Photo Gallery]

Playing dress up is loads of fun, so here are the best places for you to get that perfect getup!

Shopping Guide

BUYER’S GUIDE 7 best baby bouncers [Photo Gallery]

When you need a break, put bubba in one of these springy seats that’ll keep them entertained for hours.

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Shopping Guide

BUYERS’ GUIDE 6 baby-friendly dishwashing liquids

Bubba’s bottles and utensils are the perfect breeding grounds for nasty bacteria. Keep them at bay with these top detergents!

Shopping Guide

BUYER’S GUIDE 9 engaging rattles for baby [Photo Gallery]

A rattle is a simple toy but offers many sensory and developmental benefits for your baby. Learn which to buy.

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Shopping Guide

SmartParents Buyer's Guides

Gotta get some baby barang or some kiddy kits? We’ve checked in with the experts (you!) to sift out only the best for junior.

  • Buyer’s-Guide-Baby’s-first-shoes-Top-picks
Shopping Guide

BUYER’S GUIDE Baby's first shoes: Top picks

Is your little explorer starting to cruise, climb, or even take his first steps? Invest in some quality kicks...

Shopping Guide

BUYER’S GUIDE 8 fun ride-on toys for your tyke [Photo Gallery]

Little ones can use these cool rides indoors and outdoors to stretch their legs and hone their motor skills.

Shopping Guide

BUYER’S GUIDE Best lightweight strollers for Singapore

Bubba and you will be the envy of everyone when you roll up in these stroll-big, fold-small rides.

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Shopping Guide

SmartParents Buyer's Guides

Gotta get some baby barang or some kiddy kits? We’ve checked in with the experts (you!) to sift out only the best for junior.

Shopping Guide

BUYERS GUIDE 7 best straw bottles for junior [Photo Gallery]

Give junior a cute, handy and spill-proof straw bottle that will keep them hydrated all day long.

Shopping Guide

BUYER'S GUIDE 7 nifty double and tandem strollers [Photo Gallery]

These sleek and smooth rides should meet the needs of your growing family!

Shopping Guide

BUYER’S GUIDE 7 comfy pull-up pants for your baby [Photo Gallery]

Easy changing feature aside, find the most breathable and absorbent disposable pull-up pants on the market!

Shopping Guide

BUYER’S GUIDE 6 best nursing bras [Photo Gallery]

Quality nursing bras will not only support your changing breasts during pregnancy, but also sustain your breastfeeding efforts.

Shopping Guide

BUYER’S GUIDE 7 soothing chest rubs for your baby [Photo Gallery]

Bubba needn’t feel miserable with a runny nose when you apply an easy-to-use salve to ease that chesty cold!

Shopping Guide

BUYER’S GUIDE 9 best ergonomic baby carriers [Photo Gallery]

Comfort or lull bubba to sleep in one of these excellent devices that lets you hold him close to you.

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Shopping Guide

BUYER'S GUIDE: 9 Best feeding and drool bibs

From silicone to fabric ones, these adorable bibs can lead your fight against stained clothes in style!

Shopping Guide

BUYER’S GUIDE 9 comfy bath towels and robes for baby [Photo Gallery]

Nothing’s cuter than a freshly bathed baby in a cuddly towel. We recommend comfy bath towels and robes.

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