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    • Fertility Advice
      7 possible causes of male infertility [Photo Gallery]

      7 possible causes of male infertility [Photo Gall…

      9 reasons why you can’t conceive again

      9 reasons why you can’t conceive again

      8 vital facts about your menstrual cycle and fertility [Photo Gallery]

      8 vital facts about your menstrual cycle and fert…

      5 natural fertility treatments to check out [Photo Gallery]

      5 natural fertility treatments to check out [Phot…

    • Getting Pregnant
      CONVERSATIONS WITH… A Sex Therapist

      CONVERSATIONS WITH… A Sex Therapist

      Thalassemia: Facts to know about this blood disorder if you're TTC

      Thalassemia: Facts to know about this blood disor…

      7 ways to make your TTC journey less stressful

      7 ways to make your TTC journey less stressful

      Will heavy menses affect your fertility?

      Will heavy menses affect your fertility?

  • Pregnancy
    • Giving Birth
      Postpartum bleeding: Do you need to worry?

      Postpartum bleeding: Do you need to worry?

      “I delivered my baby in a Grab!”

      “I delivered my baby in a Grab!”

      10 fascinating things to know about the umbilical cord

      10 fascinating things to know about the umbilical…

      C-sections: 10 reasons why you might need one

      C-sections: 10 reasons why you might need one

    • When you are pregnant
      Ob-gyn experts answer expectant mums’ top COVID-19 questions [Video]

      Ob-gyn experts answer expectant mums’ top COVID-1…

      MUM SAYS 4 things I won’t be repeating with baby #2

      MUM SAYS 4 things I won’t be repeating with baby …

      Are you at risk of gestational diabetes?

      Are you at risk of gestational diabetes?

      5 strange things that may happen to your vagina during pregnancy

      5 strange things that may happen to your vagina d…

  • Babies
    • Breastfeeding
      “How to enjoy your breastfeeding journey”

      “How to enjoy your breastfeeding journey”

      7 rules of night feeds every mother should know

      7 rules of night feeds every mother should know

      Useful breast care tips for new mothers

      Useful breast care tips for new mothers

      10 celeb mums who have championed breastfeeding [Photo Gallery]

      10 celeb mums who have championed breastfeeding […

    • Development & Milestones
      What 2020 holds for your Year of the Rat baby

      What 2020 holds for your Year of the Rat baby

      9 mind-blowing baby development facts

      9 mind-blowing baby development facts

      8 ways to raise a fearless kid

      8 ways to raise a fearless kid

      Why pointing is an important milestone for baby

      Why pointing is an important milestone for baby

    • Health & Safety
      Common causes of tummy troubles in children

      Common causes of tummy troubles in children

      Should you give your baby PHP formula?

      Should you give your baby PHP formula?

      What is 2’-FL and how can it boost your baby’s immunity?

      What is 2’-FL and how can it boost your baby’s im…

      EXPERT ADVICE: My baby son has very tight foreskin!

      EXPERT ADVICE: My baby son has very tight foreski…

  • Tots
    • Behavior & Discipline
      How to say “no” to your toddler without actually saying no

      How to say “no” to your toddler without actually …

      The right (and wrong) way to reward your toddler

      The right (and wrong) way to reward your toddler

      How to teach patience to your toddler

      How to teach patience to your toddler

      Why it’s good for junior to feel frustrated (and how to help them)

      Why it’s good for junior to feel frustrated (and …

    • DEVT & Milestones
      5 ways music can help junior learn language skills

      5 ways music can help junior learn language skills

      Fun activities that'll improve your child’s speech

      Fun activities that'll improve your child’s speech

      Nurture bilingualism in your child from young

      Nurture bilingualism in your child from young

      Help, my child won’t speak!

      Help, my child won’t speak!

    • Food & Nutrition
      How much protein does my child need?

      How much protein does my child need?

      9 ways to help your child eat better

      9 ways to help your child eat better

      Is lutein the next big thing for your child’s brain development?

      Is lutein the next big thing for your child’s bra…

      How to raise a child who enjoys food

      How to raise a child who enjoys food

    • Health & Safety
      Choosing a Safer Sanitising Option for your Baby and Young Kids

      Choosing a Safer Sanitising Option for your Baby …

      Include probiotics in your child’s diet to boost their gut health

      Include probiotics in your child’s diet to boost …

      3 common causes of chronic cough in children

      3 common causes of chronic cough in children

      Your guide to preparing your child (and yourself) for surgery

      Your guide to preparing your child (and yourself)…

  • Kids
    • Activities & Play
      8 fun digital games with learning value to play with junior [Photo Gallery]

      8 fun digital games with learning value to play w…

      9 engaging indoor activities to do with junior this school hols

      9 engaging indoor activities to do with junior th…

      “I played video games 16 hours a day”

      “I played video games 16 hours a day”

      13 fantastic things to do with junior in the North [Photo Gallery]

      13 fantastic things to do with junior in the Nort…

    • Health & Nutrition
      Paediatricians answer parents' top COVID-19 questions [Video]

      Paediatricians answer parents' top COVID-19 quest…

      Tips on preventing common sports injuries in kids

      Tips on preventing common sports injuries in kids

      Your kid’s mental well-being is important: 7 ways to boost it

      Your kid’s mental well-being is important: 7 ways…

      9 ways kids can eat healthily during their exams

      9 ways kids can eat healthily during their exams

    • Primary School Education
      P1 registration: All your critical questions ― Answered!

      P1 registration: All your critical questions ― An…

      8 more effective ways to ask junior about school

      8 more effective ways to ask junior about school

      5 effective ways to help your child learn faster

      5 effective ways to help your child learn faster

      EXPERT ADVICE: Why does my child have problems reading and writing?

      EXPERT ADVICE: Why does my child have problems re…

    • Social & life skills
      6 benefits of online speech therapy

      6 benefits of online speech therapy

      6 fun ways to teach your child to be assertive

      6 fun ways to teach your child to be assertive

      How to raise confident kids who aren’t afraid to stand up for themselves

      How to raise confident kids who aren’t afraid to …

      Why it's important for parents to “let go” of their kids

      Why it's important for parents to “let go” of the…

  • Parents
    • Lifestyle
      Mommy Makeover: Be the Yummy Mummy

      Mommy Makeover: Be the Yummy Mummy

      What are those itchy red bumps on my skin?

      What are those itchy red bumps on my skin?

      Celeb dad Bernard Lim: My daughter is a joy to love

      Celeb dad Bernard Lim: My daughter is a joy to lo…

      EXPERT ADVICE: Don’t delay health screening during COVID-19!

      EXPERT ADVICE: Don’t delay health screening durin…

    • Money Smarts
      How much does it cost to raise a child in Singapore? [Infographic]

      How much does it cost to raise a child in Singapo…

      11 celeb parents who own successful businesses [Photo Gallery]

      11 celeb parents who own successful businesses [P…

      11 great ways to save money on baby stuff

      11 great ways to save money on baby stuff

      How much ang pow money should you give?

      How much ang pow money should you give?

    • Relationships
      OPEN LETTER To my firstborn

      OPEN LETTER To my firstborn

      DAD SAYS How I got my son to cut his mobile phone use

      DAD SAYS How I got my son to cut his mobile phone…

      DAD SAYS How I got my son to read books he detested

      DAD SAYS How I got my son to read books he detest…

      Celeb mum Cheryl Wee: I want my kids to know they’ll always be enough for me

      Celeb mum Cheryl Wee: I want my kids to know they…

    • Shopping Guide
      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYER'S GUIDE Best rainy day buys for toddlers [Photo Gallery]

      BUYER'S GUIDE Best rainy day buys for toddlers [P…

      BUYER'S GUIDE 10 great toys for outdoor fun [Photo Gallery]

      BUYER'S GUIDE 10 great toys for outdoor fun [Phot…

      BUYER’S GUIDE Best disposable tape diapers for your baby [Photo Gallery]

      BUYER’S GUIDE Best disposable tape diapers for yo…

  • Events
    • Events
      My Pregnancy My Way Webinar

      My Pregnancy My Way Webinar

      Managing Childhood Myopia Webinar - Protecting The Vision Of Our Future - PAST EVENT

      Managing Childhood Myopia Webinar - Protecting Th…

      Ladies Talk: Living Well in Body and Mind - Past Event

      Ladies Talk: Living Well in Body and Mind - Past …

      Growing Up: Our Children’s Health Journey - Past Event

      Growing Up: Our Children’s Health Journey - Past …

  • Marketplace
    • Marketplace
      6 useful lessons for parenting a teenager

      Maternity Essentials

      6 useful lessons for parenting a teenager

      Baby Essentials

      6 useful lessons for parenting a teenager

      Toddler Essentials

      6 useful lessons for parenting a teenager

      Parentcraft Services

      6 useful lessons for parenting a teenager

      Product Reviews

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Babies

5 quick ways to lower your baby’s fever without meds
Health & Safety

5 quick ways to lower your baby’s fever without meds

Follow these quick and easy tips to bring down your little one’s temperature.

Development & Milestones

11 sweet celeb birth announcements that’ll melt your heart [Photo Gallery]

Oh baby! These pics of adorable celeb newborns meeting the world are going to give you all the feels.

  • Babies-5-scary-birthing-injuries-newborns-face-1
Health & Safety

5 scary birthing injuries newborns face

A swollen head and nerve injuries to the neck are just some of the injuries baby may sustain during delivery.

What you need to know about 5 common birth defects in Singapore
Health & Safety

What you need to know about 5 common birth defects in Singapore

Find out how common birth defects here are detected and the treatment options you can consider.

Baby’s first foods: 10 myths about solids ― Exposed!
Development & Milestones

Baby’s first foods: 10 myths about solids ― Exposed!

Starting your baby on solids can be intimidating. Should they really avoid nuts and eggs? We have answers!

  • Babies-8-newborn-skin-conditions-to-look-out-for-1
Health & Safety

8 newborn skin conditions to look out for

From birthmarks to strange spots, learn about the different types of skin conditions your newborn might have.

Caring for baby’s skin
Babies

Caring for baby’s skin

TLC is what your bubba’s delicate skin needs.

  • Babies--Baby-allergies-What-you-need-to-know
Babies

Baby allergies: What you need to know

Know how to spot an allergy in your baby and learn what to do if he develops one.

  • Babies-My-baby-girl-went-through-Topical-Steroid-Withdrawal-2
Health & Safety

“My baby girl went through Topical Steroid Withdrawal”

Mum of three Joanna Goy describes what happened when her daughter stopped using steroid-based creams to treat her eczema…

  • Babies--7-natural-eczema-remedies-to-try-main
Health & Safety

7 natural eczema remedies to try

Angry rashes? Red, itchy skin? Why not soothe your baby’s eczema with treatments that feature all-natural ingredients…

  • Babies-6-things-you-didn't-know-about-eczema1
Health & Safety

6 things you didn’t know about eczema

Itchy skin, fussy baby and a frustrated parent ― childhood eczema sure isn’t easy, so it’s good to be prepared.

Managing childhood eczema
Health & Safety

Managing childhood eczema

First Look Asia looks at childhood eczema — at least 20 per cent of schoolkids suffer from it…

 

 

How to cope with eczema
Health & Safety

How to cope with eczema

Ways to reduce the itch.

CONVERSATIONS WITH… A Paediatrician
Health & Safety

CONVERSATIONS WITH… A Paediatrician

Well-loved baby and kids’ physician Dr Ang Ai Tin discusses her passion for working with her young patients.

“My little girl can’t swallow”
Health & Safety

“My little girl can’t swallow”

Jasmine Lee’s world came crashing down when her baby was born with several serious health issues, including problems swallowing.

  • Babies-The-best-diet-for-breastfeeding-mums-1
Breastfeeding

The best diet for breastfeeding mums

Breastmilk is the perfect source of nutrition for bubba, so eat well as a strong mum means a healthy baby.

Babies

BUYER’S GUIDE Top diaper bags in Singapore

For a carryall that holds everything from diapers to milk bottles, check out our list of top 10 diaper bags.

  • Surviving your baby’s first week at home
Development & Milestones

Surviving your baby’s first week at home

From feeding and diapering, to bathing and sleeping ― we cover all this and more!

8 ways to raise a fearless kid
Development & Milestones

8 ways to raise a fearless kid

Parents should exploit their offspring’s innate sense of curiosity, since being daring will benefit junior in many ways.

  • Babies-Celeb-mum-Cheryl-Wee-I-had-a-love-hate-relationship-with-my-newborn-MAIN
Development & Milestones

Celeb mum Cheryl Wee: I had a love-hate relationship with my newborn

Mata Mata actress Cheryl Wee opens up about life with Baby M and when she’ll reveal his face and name…

  • babies-MUM-SAYS-My-baby-self-weaned-suddenly-1
  • babies-MUM-SAYS-My-baby-self-weaned-suddenly-2
  • babies-MUM-SAYS-My-baby-self-weaned-suddenly-3
Breastfeeding

MUM SAYS My baby self-weaned suddenly

Mum Nadia Azmi chronicles her experience when her baby girl refused to breastfeed suddenly…

  • Babies-10-things-to-know-about-Singapore’s-first-Human-Milk-Bank-1
Breastfeeding

10 things to know about Singapore’s first Human Milk Bank

Since there are strict rules, find out if you’re fit to donate your breastmilk to help preemies in need!

  • Babies--7-facts-to-know-about-preemies-1
Development & Milestones

7 facts to know about preemies

Your tiny bundle may have arrived early but he’s a warrior! Find out why you should give extra TLC…

  • Babies-6-dumbest-things-to-say-to-preemie-parents-1
Health & Safety

7 dumbest things to say to preemie parents

Learn what to avoid saying, plus what the words you can offer when parents need it the most.

  • Babies- Kangaroo care Why skin-to-skin contact with baby is vital-1
Health & Safety

Kangaroo care: Why skin-to-skin contact with baby is vital

Close skin-to-skin contact between parents and their baby offers countless benefits for everyone.

What breastfeeding position is best for you?
Breastfeeding

What breastfeeding position is best for you?

There are four standard “holds” — which one suits you and baby best?

  • Babies--Take-steps-to-a-perfect-smile-for-baby-MAIN
Health & Safety

Take steps to a perfect smile for baby

Great teeth perfect your sweetie’s smile. Paediatric dentist Dr Tabitha Chng from Thomson Specialist Dentistry tells you how.

  • Babies-EXPERT-ADVICE-What-are-those-white-spots-on-my-baby's-tongue-1
Health & Safety

EXPERT ADVICE: What are those white spots on my baby's tongue?

Follow our expert advice to protect your child from an oral yeast infection.

  • New Content Item
Health & Safety

Bubba has a birthmark — What should I do?

Is that a bruise on your baby or a Mongolian spot? Get help spotting and treating your munchkin’s birthmarks…

  • Babies-11-weird-things-nobody-tells-you-about-newborns1
Development & Milestones

11 weird things nobody tells you about newborns

Alien looking, skin blemishes…your brand-new baby can look rather strange. Get a load of what to expect in your newborn.

  • Babies-Your-baby's-genitals-What-you-need-to-know-1
Health & Safety

Your baby’s genitals: What you need to know

Newborns don’t come with a manual, so here’s how to keep bubba feeling ― and smelling ― healthy “down there”!

  • Babies-5-ways-breastfeeding-affects-your-brain-1
Breastfeeding

5 ways breastfeeding affects your brain

Breastfeeding your baby can change your brain for the better ― forever ― we tell you why.

  • Babies-How-can-I-make-my-baby's-hair-grow-1
Health & Safety

How can I make my baby's hair grow?

Is bubba being bald that beautiful? Wise up to ways to help your baby’s hair grow healthily!

  • Babies-EXPERT-ADVICE-Why-did-my-breastfeeding-baby-have-an-allergic-reaction-1
Health & Safety

EXPERT ADVICE: Why did my breastfeeding baby have an allergic reaction after I drank milk?

Learn what ingredients to avoid taking if your child has cow’s milk allergy and if they’ll outgrow it!

10 ways to improve your baby’s brain power
Development & Milestones

10 ways to improve your baby’s brain power

Top tips to boost your growing child’s brain power to ensure that he or she reaches their full potential.

5 things you should do differently with your second baby
Development & Milestones

5 things you should do differently with your second baby

Time to switch up your parenting game with baby #2, mums. So, change your expectations and learn to chill!        

  • Babies-6-common-infant-ailments-and-how-to-deal-with-them-MAIN
Health & Safety

6 common infant ailments and how to deal with them

Most of these illnesses are nothing to worry about, but you’ll want to know how to manage them.

  • Babies-EXPERT-ADVICE-Why-is-my-baby-coughing-so-violently-MAIN
Health & Safety

EXPERT ADVICE: Why is my baby coughing so violently?

Does your baby cough till he throws up? He may have whooping cough, also known as pertussis.

  • Babies-Useful-tips-for-successful-baby-and-toddler-room-sharing-1
Development & Milestones

Useful tips for successful baby and toddler room sharing

Avoid the pitfalls of sibling room sharing, follow these strategies to ease your children into a happy sleeping arrangement.

  • Babies-12-tests-the-doctor-must-do-at-birth
Health & Safety

12 tests the doctor must do at birth

SmartParents pediatrician Dr Low Kah Tzay, tells us the health checks that bubba needs.

10 healthy eating habits to instil in your brand-new eater
Development & Milestones

10 healthy eating habits to instil in your brand-new eater

Time to introduce solids to your bub? Get tips to ensure that junior makes wise eating choices from the get-go.

  • Babies-Respond-to-baby-—-don’t-fuss,-it’s-biology
  • Babies-Respond-to-baby-—-don’t-fuss,-it’s-biology--Be-a-role-model
Health & Safety

Respond to baby — don’t fuss, it’s biology

Hugs and kisses, reading baby’s cues…even your breastmilk can change in response to baby!

  • Babies-–-Newborn-jaundice-What-you-need-to-know-1
Health & Safety

Newborn jaundice: What you need to know

Don’t be alarmed if your infant’s skin has turned slightly yellow. Here’s what you need to know.

Do you know your baby’s temperament?
Development & Milestones

Do you know your baby’s temperament?

Happy, difficult, fussy, sensitive ― babies have moods and personalities, too! Decode and learn how to handle their unique temperaments.

Protect baby — 7 steps to help her play safely
Health & Safety

Protect baby — 7 steps to help her play safely

Ensure your peewee’s playthings meet safety standards.

  • Babies-What-OTC-meds-can-you-take-safely-when-you're-breastfeeding-1
Breastfeeding

What OTC meds can you take safely when you're breastfeeding?

Find out how over-the-counter (OTC) medication affects your breastmilk and learn if it’s necessary to pump and dump!

  • Babies-7-less-obvious-baby-firsts
Development & Milestones

7 less-obvious baby firsts

You rush to capture bubba’s first flip, but make sure to also celebrate his less-apparent but still special moments!

  • Babies-Is-my-baby-lactose-intolerant-MAIN
Health & Safety

Is my baby lactose intolerant?

Look out for signs that your breast- or formula-fed baby has a digestive problem, plus, help junior manage this condition.

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