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  • Conceiving
    • Fertility Advice
      10 mind-blowing facts about your vagina

      10 mind-blowing facts about your vagina

      9 reasons why you can’t conceive again

      9 reasons why you can’t conceive again

      Why getting pregnant is so hard

      Why getting pregnant is so hard

      7 reasons you’re not pregnant yet

      7 reasons you’re not pregnant yet

    • Getting Pregnant
      What are the dangers of conceiving later? [Infographic]

      What are the dangers of conceiving later? [Infogr…

      9 facts every woman should know about her fertility

      9 facts every woman should know about her fertili…

      Sex alphabet — helping you get pregnant

      Sex alphabet — helping you get pregnant

      6 ways to handle a BFN when you’re trying for a baby

      6 ways to handle a BFN when you’re trying for a b…

  • Pregnancy
    • Giving Birth
      5 reasons to choose a private hospital for giving birth in Singapore

      5 reasons to choose a private hospital for giving…

      C-sections 101

      C-sections 101

      6 facts you need to know about C-sections

      6 facts you need to know about C-sections

      Things to do to make labour easier

      Things to do to make labour easier

    • When you are pregnant
      Everything you need to know about prenatal yoga

      Everything you need to know about prenatal yoga

      What to expect at your first prenatal check-up

      What to expect at your first prenatal check-up

      What are the benefits of prenatal massages?

      What are the benefits of prenatal massages?

      Which Chinese herbs are safe for pregnancy?

      Which Chinese herbs are safe for pregnancy?

  • Babies
    • Breastfeeding
      7 Nutty Things To Know About Lactation and Breast Milk-Boosting Products

      7 Nutty Things To Know About Lactation and Breast…

      BUYER'S GUIDE: Best breast pumps to suit your needs

      BUYER'S GUIDE: Best breast pumps to suit your nee…

      13 signs you're succeeding at breastfeeding

      13 signs you're succeeding at breastfeeding

      How much breastmilk should baby drink? [Infographic]

      How much breastmilk should baby drink? [Infograph…

    • Development & Milestones
      Your guide to tracking baby’s growth

      Your guide to tracking baby’s growth

      Does my baby have a tongue tie?

      Does my baby have a tongue tie?

      A guide to baby teeth growth

      A guide to baby teeth growth

      BUYER’S GUIDE: Baby’s first shoes

      BUYER’S GUIDE: Baby’s first shoes

    • Health & Safety
      How to help your baby transition from milk to solids

      How to help your baby transition from milk to sol…

      What you should know when hiring a nanny or babysitter

      What you should know when hiring a nanny or babys…

      BUYER’S GUIDE: Milk Bottles For Your Baby Feeding Needs

      BUYER’S GUIDE: Milk Bottles For Your Baby Feeding…

      12 things to look out for in an infantcare centre

      12 things to look out for in an infantcare centre

    • Activities & Play
      12 fun baby-friendly places to visit in Singapore [Photo Gallery]

      12 fun baby-friendly places to visit in Singapore…

      Six mobile games your tween might be playing [Photo Gallery]

      Six mobile games your tween might be playing [Pho…

      13 fun pocket-friendly things to do in the South [Photo Gallery]

      13 fun pocket-friendly things to do in the South …

      4 ways to stay close to your cutie

      4 ways to stay close to your cutie

  • Tots
    • Behavior & Discipline
      5 reasons Threenage years are worse than the Terrible Twos

      5 reasons Threenage years are worse than the Terr…

      CONVERSATIONS WITH… An Autism Therapist

      CONVERSATIONS WITH… An Autism Therapist

      10 time-out tactics that work

      10 time-out tactics that work

      How to talk to your kid after yelling at him

      How to talk to your kid after yelling at him

    • DEVT & Milestones
      CONVERSATIONS WITH… A Speech and Language Therapist

      CONVERSATIONS WITH… A Speech and Language Therapi…

      9 tips to raise a tot with the right mindset

      9 tips to raise a tot with the right mindset

      Help, my child won’t speak!

      Help, my child won’t speak!

      Why is my toddler waking up so early?

      Why is my toddler waking up so early?

    • Food & Nutrition
      How to identify good and bad poop shapes

      How to identify good and bad poop shapes

      How common is constipation among Singaporean toddlers?

      How common is constipation among Singaporean todd…

      9 ways to help your child eat better

      9 ways to help your child eat better

      ABCs of eating for smart kids

      ABCs of eating for smart kids

    • Health & Safety
      Unsafe Magnetic Toys for Children

      Unsafe Magnetic Toys for Children

      Toddler eye problems you may not know about

      Toddler eye problems you may not know about

      Choosing a Safer Sanitising Option for your Baby and Young Kids

      Choosing a Safer Sanitising Option for your Baby …

      Junior can’t poop — help!

      Junior can’t poop — help!

  • Kids
    • Activities & Play
      Best e-learning resources for kids

      Best e-learning resources for kids

      5 physical effects of smartphone addiction on kids

      5 physical effects of smartphone addiction on kids

      50 awesome things to do this June school holiday!

      50 awesome things to do this June school holiday!

      13 fantastic things to do with junior in the North [Photo Gallery]

      13 fantastic things to do with junior in the Nort…

    • Health & Nutrition
      Facts You Need To Know About Short Sightedness in Children

      Facts You Need To Know About Short Sightedness in…

      What to do if your child has COVID-19

      What to do if your child has COVID-19

      Helping your child cope during COVID-19

      Helping your child cope during COVID-19

      The Delta strain of COVID-19: What we know

      The Delta strain of COVID-19: What we know

    • Primary School Education
      Mother-tongue dyslexia: What you need to know

      Mother-tongue dyslexia: What you need to know

      Study-smart guide to PSLE success — Maths

      Study-smart guide to PSLE success — Maths

      Study-smart guide to PSLE success — Science

      Study-smart guide to PSLE success — Science

      All about the new PSLE scoring system

      All about the new PSLE scoring system

    • Social & life skills
      Managing screen time for your little one

      Managing screen time for your little one

      6 ways to shield your tween from porn

      6 ways to shield your tween from porn

      "Going to school helped my child with autism”

      8 things to learn about autism from "Atypical"

  • Parents
    • Lifestyle
      How to pay less for infantcare and childcare

      How to pay less for infantcare and childcare

      7 tips to work from home with kids without losing your mind

      7 tips to work from home with kids without losing…

      Mommy Makeover: Be the Yummy Mummy

      Mommy Makeover: Be the Yummy Mummy

      Celeb dad Andie Chen: Parenting is like living life again

      Celeb dad Andie Chen: Parenting is like living li…

    • Money Smarts
      All you need to know about the Baby Bonus in Singapore

      All you need to know about the Baby Bonus in Sing…

      All about Singapore’s Parenthood Tax Rebate

      All about Singapore’s Parenthood Tax Rebate

      Why it's important for your child to have an insurance plan

      Why it's important for your child to have an insu…

      11 great ways to save money on baby stuff

      11 great ways to save money on baby stuff

    • Relationships
      5 tactics to deal with your fighting kids

      5 tactics to deal with your fighting kids

      Celeb dad Max Loong: Meeting my son was the best day of my life

      Celeb dad Max Loong: Meeting my son was the best …

      Celeb Dad Bjorn Shen: Changing diapers is like unwrapping rotten Nasi Lemak

      Celeb Dad Bjorn Shen: Changing diapers is like un…

      Celeb dad Daniel Ong: Single-dad dating is like buy 1, get 1 free!

      Celeb dad Daniel Ong: Single-dad dating is like b…

    • Shopping Guide
      BUYERS’ GUIDE: Best shower creams for baby’s eczema [Photo Gallery]

      BUYERS’ GUIDE: Best shower creams for baby’s ecze…

      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYERS GUIDE Best sensory toys for your tot

      BUYERS GUIDE Best sensory toys for your tot

      BUYERS’ GUIDE: Best childproofing products to check out

      BUYERS’ GUIDE: Best childproofing products to che…

  • Events
    • Events
      My Pregnancy My Way: Welcoming Parenthood 2022 - Past Event

      My Pregnancy My Way: Welcoming Parenthood 2022 - …

      Pregnancy 101: Prepping for Parenthood 2022 - Past Event

      Pregnancy 101: Prepping for Parenthood 2022 - Pas…

      Bump, Birth and Beyond 2022 - Past Event

      Bump, Birth and Beyond 2022 - Past Event

      Pregnancy: A New Beginning 2022 - Past Event

      Pregnancy: A New Beginning 2022 - Past Event

  • Marketplace
    • Marketplace
      6 useful lessons for parenting a teenager

      Maternity Essentials

      6 useful lessons for parenting a teenager

      Baby Essentials

      6 useful lessons for parenting a teenager

      Toddler Essentials

      6 useful lessons for parenting a teenager

      Parentcraft Services

      6 useful lessons for parenting a teenager

      Product Reviews

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newborn

How much breastmilk should baby drink? [Infographic]
Breastfeeding

How much breastmilk should baby drink? [Infographic]

Expressing is how you can offer baby your breastmilk without him needing to suckle. Here’s how much he’ll need…

My Pregnancy My Way 2020 - Past Event
Events

My Pregnancy My Way 2020 - Past Event

Sign up for this must-attend Webinar to pick up pregnancy tips and more!

Pregnancy Journey with Parents-to-be - Past Event
Events

Pregnancy Journey with Parents-to-be - Past Event

Learn new tips for a happy and fulfilling pregnancy journey!

  • Parents-Celeb-dad-Shaun-Chen-It's-okay-if-my-kids-aren't-good-in-their-studies-1-MAIN
Lifestyle

Celeb dad Shaun Chen: It’s OK if my kids aren’t good in their studies!

The actor shares the challenges of life with another newborn. Plus, he reveals when we can expect baby no. 3…

What you need to know about 5 common birth defects in Singapore
Health & Safety

What you need to know about 5 common birth defects in Singapore

Find out how common birth defects here are detected and the treatment options you can consider.

  • Surviving your baby’s first week at home
Development & Milestones

Surviving your baby’s first week at home

From feeding and diapering, to bathing and sleeping ― we cover all this and more!

  • Babies-Celeb-mum-Cheryl-Wee-I-had-a-love-hate-relationship-with-my-newborn-MAIN
Development & Milestones

Celeb mum Cheryl Wee: I had a love-hate relationship with my newborn

Mata Mata actress Cheryl Wee opens up about life with Baby M and when she’ll reveal his face and name…

  • Parents-MUM-SAYS-I-was-a-clock-watching-mum-but-not-anymore-1
Lifestyle

MUM SAYS I was a 'clock-watching' mum but not anymore

A mother confesses that she was once obsessed with sticking strictly to her baby’s sleeping and feeding schedule…

  • Babies-7-ways-to-recreate-the-womb-and-soothe-baby-to-sleep-1
Health & Safety

7 ways to recreate the womb (and soothe baby to sleep)

Follow these strategies to ease your munchkin into a scary new world ― and settle them to sleep effortlessly!

  • Conceiving-15-signs-you-are-ready-to-be-a-mum-MAIN
  • Conceiving-15-signs-you-are-ready-to-be-a-mum-2
Getting Pregnant

15 signs you are ready to be a mum

Find out if now’s the right time to throw caution — and birth control — to the wind!

  • Babies-7-annoying-things-breastfeeding-babies-do-MAIN
Breastfeeding

7 annoying things breastfeeding babies do

Engorgement and sore nipples aside, learn what nursing mothers have to endure when they breastfeed their babies!

  • Parents--10-things-new-mums-need-to-do-ASAP-1
Relationships

10 things new mums need to do ASAP

Being organised helps you stay sane when you’re suddenly overwhelmed with caring for a helpless newborn.

  • Pregnancy-Group-B-Strep-What-you-must-know
When you are pregnant

Group B strep: What you must know

What does it mean if you test positive for Group B streptococcus when you’re pregnant? We fill you in.

  • Babies--12-burning-questions-all-new-parents-ask-1
Health & Safety

12 burning questions all new parents ask

Clueless about caring for your new baby? We’ve got you covered with a paedi’s answers.

  • Babies-9-incredible-things-you’ll-cherish-about-newborn-babies-MAIN
Development & Milestones

9 incredible things you’ll cherish about newborn babies

Newborns may be a never-ending blur of duties, but you’ll want to make the most of these fleeting moments!

EXPERT ADVICE: My baby son has very tight foreskin!
Health & Safety

EXPERT ADVICE: My baby son has very tight foreskin!

Find out how this common condition in little boys, which may cause infections and other complications, can be treated.

  • Babies-How to cope with your high  need baby-1
  • Babies-How to cope with your high  need baby-2
Development & Milestones

How to cope with your “high-need baby”

If your tot cries intensely and needs to be carried all the time, try these useful strategies to cope…

EXPERT ADVICE: Is that swelling on my baby's groin a hernia?
Health & Safety

EXPERT ADVICE: Is that swelling on my baby's groin a hernia?

Learn facts about hernia, a common condition in babies, and how surgery can treat this swelling in the groin.

7 rules of night feeds every mother should know
Breastfeeding

7 rules of night feeds every mother should know

Since your newborn will wake up for night feeds, follow these survival strategies to ease these nursing sessions.

  • Babies-6-things-you-don't-appreciate-about-babies-until-they-become-toddlers-1
  • Babies-6-things-you-don't-appreciate-about-babies-until-they-become-toddlers-2
Development & Milestones

6 things you don’t appreciate about babies until they become toddlers

Can’t wait for bubba to grow up? Trust us, you’ll miss that baby stage when you realise what awaits you!

  • Babies-9-things-to-know-about-caring-for-your-newborn-1
Health & Safety

9 things to know about caring for your newborn

Caring for a new baby can be scary, so wise up to challenges that new parents can expect to face.

  • Parents-Why-you-resent-your-husband-after-baby-arrives-1
Relationships

Why you resent your husband after baby arrives

Can’t seem to stop hating your spouse after babba’s birth? Find out why.

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  • Natal Essentials
Pregnancy Tips: Health, Your Body and Preparing for Baby

MUM'S BLACK BOOK 6 confinement food caterers [Photo Gallery]

Tuck into nourishing fare minus the hassle when you pick a handy confinement meal delivery service.

Shopping Guide

BUYER’S GUIDE Best disposable tape diapers for your baby [Photo Gallery]

Get the unit cost ― and deets ― on the most comfortable and absorbent disposable tape diapers in the market.

Shopping Guide

BUYER’S GUIDE 7 best baby bouncers [Photo Gallery]

When you need a break, put bubba in one of these springy seats that’ll keep them entertained for hours.

4 ways to stay close to your cutie
Activities & Play

4 ways to stay close to your cutie

Master the mother-baby bond at home with these top tips.

  • Babies-MUM-SAYS-7-things-I-miss-about-breastfeeding-1
Breastfeeding

MUM SAYS 7 things I miss about breastfeeding

Reflecting on her breastfeeding journey with her three kids, one mum lists what she misses most about nursing them.

  • Babies-Celeb-mum-Nadiah-M-Din-Every-day-is-a-learning-journey-for-me-MAIN
Development & Milestones

Celeb mum Nadiah M Din Every day is a learning journey for me

The Mata Mata actress dishes on life with her new cutie and even travelling with bubba, since becoming a mum.

  • Parents-Celeb-mum-Jamie-Yeo-6
Lifestyle

Celeb mum Jamie Yeo: For now, I just don't want my daughter to fail

We speak to the newly minted mum of two about her latest addition!

  • Babies-CONVERSATIONS-WITH-A-lactation-consultant-1
Breastfeeding

CONVERSATIONS WITH… A Lactation Consultant

Getting help from a breastfeeding expert can make your nursing journey a much smoother one. Here are her tips.

  • Babies-What-is-the-best-stroller-for-your-baby-MAIN
Health & Safety

What is the best stroller for your baby? [Infographic]

Wise up to your stroller choices and the features to consider to choose the right one that fits your needs.

  • Babies--Singapore-mums-share-their-newborn-survival-strategies-main
Development & Milestones

Singapore mums share their newborn survival strategies

As you come to grips with life with a brand-new baby, take heart with these experienced mothers’ I-survived-a-newborn hacks.

  • Pregnancy-Baby-arriving-Detox-your-home-now-1
When you are pregnant

Baby arriving? Detox your home now!

You’re sharing a house with loads of harmful substances, so make sure it’s safe before bubba joins the household.

Health & Safety

12 fascinating newborn traditions around the world [Photo Gallery]

Wise up to the weird and way-out customs that are carried out on brand-new babies the world over!

  • Babies- 15 things NOT to do when visiting a newborn-1
Health & Safety

15 things NOT to do when visiting a newborn

You risk facing the wrath of a new mother if you don’t abide by these essential rules.

10 things to never say to new mums!
Relationships

10 things to never say to new mums!

Show a little sensitivity and mind what you say when you talk to a new mother...

Take professional baby photos for free!
Money Smarts

Take professional baby photos for free!

Forget forking out $400 for bubba’s photo shoot and capture spot-on snaps of junior yourself with our tips.

When can I bring my newborn out?
Health & Safety

When can I bring my newborn out?

You might want to show off your newborn to the world but when can you do that? We explore this age-old question.

Health & Safety

9 bathtime mistakes all parents make with their babies [Photo Gallery]

Bath time is a great way to bond with bubba. Here’s how to do it right!

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