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  • Conceiving
    • Fertility Advice
      EXPERT ADVICE: Should I be worried if I get very heavy periods?

      EXPERT ADVICE: Should I be worried if I get very …

      Guide to managing Polycystic Ovary Syndrome (PCOS)

      Guide to managing Polycystic Ovary Syndrome (PCOS)

      10 mind-blowing facts about your vagina

      10 mind-blowing facts about your vagina

      9 reasons why you can’t conceive again

      9 reasons why you can’t conceive again

    • Getting Pregnant
      Can TCM help with infertility?

      Can TCM help with infertility?

      How to tell the difference between implantation bleeding and a period

      How to tell the difference between implantation b…

      Thalassemia: Facts About This Blood Disorder

      Thalassemia: Facts About This Blood Disorder

      How to prepare for a baby medically and physically

      How to prepare for a baby medically and physically

  • Pregnancy
    • Giving Birth
      4 things to do to make labour easier

      4 things to do to make labour easier

      5 reasons to choose a private hospital for giving birth in Singapore

      5 reasons to choose a private hospital for giving…

      C-sections 101

      C-sections 101

      6 facts you need to know about C-sections

      6 facts you need to know about C-sections

    • When you are pregnant
      How important are omega-3 fatty acids for pregnant mummies?

      How important are omega-3 fatty acids for pregnan…

      How are nuts helpful in your pregnancy?

      How are nuts helpful in your pregnancy?

      Everything you need to know about prenatal yoga

      Everything you need to know about prenatal yoga

      What to expect at your first prenatal check-up

      What to expect at your first prenatal check-up

  • Babies
    • Breastfeeding
      Breastfeeding 101: All your questions ― answered!

      Breastfeeding 101: All your questions ― answered!

      6 breastfeeding challenges & solutions

      6 breastfeeding challenges & solutions

      7 Nutty Things To Know About Lactation and Breast Milk-Boosting Products

      7 Nutty Things To Know About Lactation and Breast…

      BUYER'S GUIDE: Best breast pumps to suit your needs

      BUYER'S GUIDE: Best breast pumps to suit your nee…

    • Development & Milestones
      Easy ways to help your baby kick his pacifier habit

      Easy ways to help your baby kick his pacifier hab…

      Should your baby use a baby walker?

      Should your baby use a baby walker?

      What you need to know about baby heart murmurs

      What you need to know about baby heart murmurs

      Your guide to tracking baby’s growth

      Your guide to tracking baby’s growth

    • Health & Safety
      All you need to know about newborn jaundice

      All you need to know about newborn jaundice

      BUYER’S GUIDE: Best sleep sacks for babies

      BUYER’S GUIDE: Best sleep sacks for babies

      What happens when your baby doesn't get enough sleep

      What happens when your baby doesn't get enough sl…

      BUYER’S GUIDE: Best baby body washes to buy in Singapore

      BUYER’S GUIDE: Best baby body washes to buy in Si…

    • Activities & Play
      12 fun baby-friendly places to visit in Singapore [Photo Gallery]

      12 fun baby-friendly places to visit in Singapore…

      Six mobile games your tween might be playing [Photo Gallery]

      Six mobile games your tween might be playing [Pho…

      13 fun pocket-friendly things to do in the South [Photo Gallery]

      13 fun pocket-friendly things to do in the South …

      4 ways to stay close to your cutie

      4 ways to stay close to your cutie

  • Tots
    • Behavior & Discipline
      5 reasons Threenage years are worse than the Terrible Twos

      5 reasons Threenage years are worse than the Terr…

      CONVERSATIONS WITH… An Autism Therapist

      CONVERSATIONS WITH… An Autism Therapist

      10 time-out tactics that work

      10 time-out tactics that work

      How to talk to your kid after yelling at him

      How to talk to your kid after yelling at him

    • DEVT & Milestones
      CONVERSATIONS WITH… A Speech and Language Therapist

      CONVERSATIONS WITH… A Speech and Language Therapi…

      9 tips to raise a tot with the right mindset

      9 tips to raise a tot with the right mindset

      Help, my child won’t speak!

      Help, my child won’t speak!

      Why is my toddler waking up so early?

      Why is my toddler waking up so early?

    • Food & Nutrition
      How to identify good and bad poop shapes

      How to identify good and bad poop shapes

      How common is constipation among Singaporean toddlers?

      How common is constipation among Singaporean todd…

      9 ways to help your child eat better

      9 ways to help your child eat better

      ABCs of eating for smart kids

      ABCs of eating for smart kids

    • Health & Safety
      3 simple steps to tell if your child has Obstructive Sleep Apnea [Infographic]

      3 simple steps to tell if your child has Obstruct…

      Your by-age guide to car seat safety [Video]

      Your by-age guide to car seat safety [Video]

      Unsafe Magnetic Toys for Children

      Unsafe Magnetic Toys for Children

      Children eye problems you may not know about

      Children eye problems you may not know about

  • Kids
    • Activities & Play
      Free and sheltered mall playgrounds in Singapore 2023 [Photo Gallery]

      Free and sheltered mall playgrounds in Singapore …

      8 family-friendly activities this December holidays

      8 family-friendly activities this December holida…

      Best e-learning resources for kids

      Best e-learning resources for kids

      5 physical effects of smartphone addiction on kids

      5 physical effects of smartphone addiction on kids

    • Health & Nutrition
      What you need to know about scoliosis in children

      What you need to know about scoliosis in children

      Is my child’s school bag too heavy?

      Is my child’s school bag too heavy?

      Flat feet in children: What you need to know

      Flat feet in children: What you need to know

      What are the signs of ADHD in children?

      What are the signs of ADHD in children?

    • Primary School Education
      BUYER’S GUIDE: Best school bags for children

      BUYER’S GUIDE: Best school bags for children

      Mother-tongue dyslexia: What you need to know

      Mother-tongue dyslexia: What you need to know

      Study-smart guide to PSLE success — Maths

      Study-smart guide to PSLE success — Maths

      Study-smart guide to PSLE success — Science

      Study-smart guide to PSLE success — Science

    • Social & life skills
      Managing screen time for your little one

      Managing screen time for your little one

      6 ways to shield your tween from porn

      6 ways to shield your tween from porn

      "Going to school helped my child with autism”

      8 things to learn about autism from "Atypical"

  • Parents
    • Lifestyle
      5 reasons why you should get regular health screenings

      5 reasons why you should get regular health scree…

      How to pay less for infantcare and childcare

      How to pay less for infantcare and childcare

      7 tips to work from home with kids without losing your mind

      7 tips to work from home with kids without losing…

      Mommy Makeover: Be the Yummy Mummy

      Mommy Makeover: Be the Yummy Mummy

    • Money Smarts
      All you need to know about the Baby Bonus in Singapore

      All you need to know about the Baby Bonus in Sing…

      All about Singapore’s Parenthood Tax Rebate

      All about Singapore’s Parenthood Tax Rebate

      Why it's important for your child to have an insurance plan

      Why it's important for your child to have an insu…

      11 great ways to save money on baby stuff

      11 great ways to save money on baby stuff

    • Relationships
      5 tactics to deal with your fighting kids

      5 tactics to deal with your fighting kids

      Celeb dad Max Loong: Meeting my son was the best day of my life

      Celeb dad Max Loong: Meeting my son was the best …

      Celeb Dad Bjorn Shen: Changing diapers is like unwrapping rotten Nasi Lemak

      Celeb Dad Bjorn Shen: Changing diapers is like un…

      Celeb dad Daniel Ong: Single-dad dating is like buy 1, get 1 free!

      Celeb dad Daniel Ong: Single-dad dating is like b…

    • Shopping Guide
      BUYERS’ GUIDE: Best shower creams for baby’s eczema [Photo Gallery]

      BUYERS’ GUIDE: Best shower creams for baby’s ecze…

      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYER’S GUIDE Best family-friendly cars of 2020

      BUYERS GUIDE Best sensory toys for your tot

      BUYERS GUIDE Best sensory toys for your tot

      BUYERS’ GUIDE: Best childproofing products to check out

      BUYERS’ GUIDE: Best childproofing products to che…

  • Events
    • Events
      Pregnancy 101: Prepping For Parenthood

      Pregnancy 101: Prepping For Parenthood

      Pregnancy: Bump, Birth and Beyond 2025

      Pregnancy: Bump, Birth and Beyond 2025

      Pregnancy: A New Beginning 2025

      Pregnancy: A New Beginning 2025

      Pregnancy: Pregnancy Made Easy 2024

      Pregnancy: Pregnancy Made Easy 2024

  • Marketplace
    • Marketplace
      6 useful lessons for parenting a teenager

      Maternity Essentials

      6 useful lessons for parenting a teenager

      Baby Essentials

      6 useful lessons for parenting a teenager

      Toddler Essentials

      6 useful lessons for parenting a teenager

      Parentcraft Services

      6 useful lessons for parenting a teenager

      Product Reviews

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Health & Safety

8 popular baby products that are actually dangerous [Photo Gallery]

Time to toss these baby items out of your home ― they do more harm than good!

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Development & Milestones

Baby’s first shoes — 3 vital tips

Choosing the right pair for bubba could even affect how well baby learns to walk…

  • Kids-PSLE's-over-Where-can-junior-go-from-here1
  • Kids-PSLE's-over-Where-can-junior-go-from-here2
Primary School Education

PSLE’s over — Where can junior go from here?

Now that junior’s grades are out, we have tips on how to help him pick the right secondary school…

  • Parents--7-health-and-safety-must-haves-for-your-newborn
Lifestyle

6 health and safety must-haves for your newborn

Cot? Check. Cute clothes? Check… But make sure to also tick off these items on your newborn’s checklist!

How Your Child Grows from Baby to Tween
Social & life skills

How Your Child Grows from Baby to Tween

Your kid is growing and learning with each passing day. You need to note what to expect from them — physically and mentally.

  • Pregnancy-6-nifty-ways-to-survive-morning-sickness1
When you are pregnant

6 nifty ways to survive morning sickness

Yay, you’re finally pregnant…but morning sickness is so not fun! Relax, we have helpful hints to pre-empt all that toilet-hugging.

  • Pregnancy--Girl-or-boy-What-old-wives-tales-say-1
When you are pregnant

Girl or boy: What old wives’ tales say!

Confirming your baby’s sex is one of the most exciting times during pregnancy. Have fun with these gender-predicting methods!

  • Pregnancy--My-baby's-not-kicking---should-I-be-worried-1
When you are pregnant

My baby’s not kicking — should I be worried?

Your baby’s kicks are a vital sign that he’s doing well…learn what to look out for with this handy guide.

  • Landing-Page-True-Story
Lifestyle

SmartParents True Stories

Dramatic birth stories? Raising a child with special needs or a life-threatening condition? We've got real-life stories by real parents, to inspire you.

Why you should spend time with your child
Social & life skills

Why you should spend time with your child

Quality time with your tot is good for her.

10 free playthings for baby
Development & Milestones

10 free playthings for baby

Who needs expensive, shop-bought toys? These don’t cost a cent!

Is it nature or nurture that makes a super baby?
Development & Milestones

Is it nature or nurture that makes a super baby?

Turns out, how brilliant you are has little effect on how your baby turns out.

Celeb mum Nurul Aini: I have mum guilt all the time
Parents

Celeb mum Nurul Aini: I have mum guilt all the time

Discover how the in-demand actress-host Nurul Aini steals precious time from her jam-packed schedule to spend with her kids.

  • Acing-PSLE-Eat-These-Foods-Infographic-CONTENTCARD
  • Kids-Acing-the-PSLE---eat-these-foodsMAIN
  • Kids-Acing-the-PSLE---eat-these-foods2
Primary School Education

Ace the PSLE ― Eat these foods!

Don’t let PSLE stress get junior down ― feed him these top foods, so he’ll clear the exams with ease!

Allan Wu’s quick guide to a fitter life
Lifestyle

Allan Wu’s quick guide to a fitter life

Tips on how to get out there and move it, move it.

  • Parents-Why-you-resent-your-husband-after-baby-arrives-1
Relationships

Why you resent your husband after baby arrives

Can’t seem to stop hating your spouse after babba’s birth? Find out why.

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Lifestyle

SmartParent Babies Magazine

Get your copy now at newsstands!

  • Parents---Your-horrible-back-pain-is-caused-by-this!
Lifestyle

Your horrible back pain is caused by this!

Find out what’s causing your lower back to hurt like the dickens, plus learn ways to ease the pain.

  • BUYER’S-GUIDE-Best-play-&-learn-subscriptions-main
Kids

BUYER’S GUIDE Best play & learn subscriptions

Featuring different topics, these fun subscription kits should provide your young ’un with endless hours of enjoyment!

And the Mother & Baby Award goes to…
Shopping Guide

And the Mother & Baby Award goes to…

60 brilliant buys and services that made the cut!

  • Babies-Bottlefeed-bubba-safely-with-these-5-tips
Health & Safety

Bottlefeed bubba safely with these 5 tips

Important safety tips to remember when giving baby the bottle.

Let’s shop for the home
Lifestyle

Let’s shop for the home

Dress up your digs with treasures from these two shops.

  • SPJunior Landing page-ANCHOR
Lifestyle

SmartParents Junior Magazine

Get your copy now at newsstands!

  • Tots-Video-Bento
Food & Nutrition

How to make a kids’ bento

Don’t have a “proper” bento box but want to jazz up junior’s lunch? We show you how to improvise with the best!

Activities & Play

6 fun places for junior to learn about saving Gaia

Bored? Plan a quick trip to our eco-destinations — you and junior can learn to save the world and have FUN.

  • BUYER’S GUIDE 5 top baby video monitors
  • Withings Home Baby Monitor
  • Philips Avent Digital Video Baby Monitor (SCD 603/01)
  • D-Link’s Day & Night Wi-Fi Baby Camera (DCS-700L)
  • D-Link EyeOn Baby Monitor (DCS-825L)
  • Tommee Tippee Digital Baby Monitor with Sensor Pad
Babies

BUYER'S GUIDE 5 top baby video monitors

Keep an eye on your little sweetie wherever you are, with these nifty baby monitors.

  • Babies-My-babys-infections-left-him-barely-conscious
Health & Safety

“My baby’s infections left him fighting to breathe!”

Bad enough that Long Li Yann’s children had been swapping infections for weeks, then one night, her baby barely responded…

  • Babies-BUYERS GUIDE Baby's Car seats (below 90cm)
Shopping Guide

BUYERS GUIDE Car seats for babies to tots (below 90cm)

Keep bubba safely snuggled up in these classy car seats for tots. Safety first on the roads!

MUM SAYS We're doing a year-long cycling tour
Lifestyle

MUM SAYS We're doing a year-long cycling tour

To mark Earth Day, Ragna Schmidt-Haupt and her family will be going on a multi-country cycling tour.

“My 8-month-old baby had a liver transplant”
Health & Safety

“My 8-month-old baby had a liver transplant”

When doctors diagnosed her infant with a life-threatening condition, Grace Park pulled together every resource to save her tiny daughter.

Colic: When your baby won't stop crying
Babies

Colic: When your baby won't stop crying

It’s scary, and tears at your feelings and your nerves. But why won’t your baby stop crying?

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Relationships

6 fun facts about raising twins

Double the fun or trouble? Mummy bloggers Amber Yong and Geraldine Guo detail their experiences with their twins!

  • Kids-Prep-junior-for-success-Teach-him-how-to-fail
Social & life skills

Prep junior for success ― Teach him how to fail!

Showing your kiddo how to rise above failure is one of the greatest gifts you can ever give your child….

  • Kids-My-daughter's-brain-tumour-made-my-family-stronger3
  • Kids-My-daughter's-brain-tumour-made-my-family-stronger2
  • Kids-My-daughter's-brain-tumour-made-my-family-stronger
Health & Nutrition

“My daughter’s brain tumour made my family stronger”

The devastating news of her daughter’s brain tumour cost them several friends, but it made Jackie Chang’s family close ranks.

Babymoons: Getaways for pre-birth bonding
When you are pregnant

Babymoons: Getaways for pre-birth bonding

Planning a babymoon? Check out these dreamy vacay spots just a stone’s throw away.

  • Flip through our gallery or swipe left for more
  • BABY BUDDY WIPE N BRUSH
  • DREAMBABY SILICONE BABY TOOTHBRUSHES
  • TOMMEE TIPPEE TOOTHBRUSH TRAINER SET
  • PIGEON BABY TRAINING TOOTHBRUSH SET
  • EBISU HELLO KITTY TOOTHBRUSH
  • ORAL-B STAGE POWER DISNEY PRINCESS KIDS TOOTHBRUSH
When you are pregnant

BUYER’S GUIDE 7 terrific toothbrushes for tots

Bubba’s grin goes from gummy to toothy in a flash, so keep his pearly whites pristine with these nifty toothbrushes.

  • Flip through our gallery or swipe left for more.
  • Dreamgenii 2-in-1 Pregnancy Support & Feeding Pillow
  • Birth-ease Birth Ball
  • Sea-Band Anti-Nausea Motion Sickness & Morning Sickness Relief Band For Adults
  • Bra Extenders
  • Fertility Mind Bando Maternity Belly Band
  • Traditional Medicinals Organic Pregnancy Herbal Tea
  • Fertile Mind Belly Belt Combo Kit
  • CONTEC Baby Sound B Pocket Fetal Doppler
  • My Brest Friend Pregnancy Wedge
Pregnancy Tips: Health, Your Body and Preparing for Baby

BUYER’S GUIDE 9 products that make pregnancy easier

From easing nausea to backache, these pregnancy items will help you sail through those tough nine months!

Shopping Guide

BUYER'S GUIDE 8 must-have toddler feeding tools

Make mealtimes fun and cleanup a breeze with these weaning essentials that are a winner.

  • BUYER'S GUIDE 8 eczema creams for tots
  • Suu Balm
  • La Roche-Posay Cicaplast Baume B5
  • Organic Babies Soothing Baby Salve
  • MooGoo Irritable Skin Balm
  • Ezerra
  • Aveeno Baby Eczema Therapy Moisturizing Cream
  • Physiogel Daily Moisture Therapy
  • Pibu’s Baby Butter Moisturizing Skin Cream
  • Sudocream
  • California Baby
  • Curél Itch Defense
Tots

BUYER'S GUIDE 11 eczema creams for tots

Ease bubba’s eczema discomfort and flare-ups with these creams

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  • Philips Viva Collection food processor
  • WMF Perfect Pro pressure cooker
  • Tiger 3.0 Liter Thermal Magic Cooker
  • Takahi Pot 2404 Electric Crockery Pot 3.5L
  • Tefal food steamer
  • Thermomix TM5
  • EuropAce Electric Lunch Box with Vacuum Pump
  • Philips Avance Collection Airfryer XL
Parents

BUYER’S GUIDE 8 time-saving kitchen gadgets for parents

Thanks to technology, you can spend more time enjoying a meal with your loved ones and less in the kitchen!

  • Flip through our photo gallery or swipe left for more!
  • Skip Hop Zoo Take-along Night Light
  • Cloud B Sleep Sheep
  • Philips Avent Digital Bath & Room Thermometer
  • Gro Zippy Pop Sleep Bag
  • SnoozeShade Plus Deluxe
  • Red Castle CacoonaBaby
  • Skip Hop Moonlight & Melodies Projection Mobile (Safari)
Babies

BUYER’S GUIDE Must-have sleep aids for every baby

Give bubba the chance to catch more Zzzs by giving his sleep routine these simple tweaks.

  • Flip through our photo gallery or swipe left for more!
  • Philips SmartPro Compact Robot vacuum cleaner
  • Nest Cam
  • Smarter Coffee
  • Samsung WW12K8412OW AddWash Washing Machine
  • WeMo Switch Smart Plug
  • Amazon Echo
Shopping Guide

BUYER’S GUIDE 6 super-cool smart home gadgets

Turn your humble abode into a smart home with these state-of-the-art home appliances.

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  • The Very Hungry Caterpillar & The Very Hungover Caterpillar
  • The Cat in The Hat & The Kid in the Crib  
  • We’re Going on a Bear Hunt & We’re Going on a Bar Hunt: A Parody
  • The Giving Tree & The Taking Tree
  • Goodnight Moon & Goodnight Nanny-Cam: A Parody for Modern Parents
  • If You Give a Mouse a Cookie & If You Give a Kid a Cookie (Will He Shut The F**k Up?)
  • Oh, The Places You’ll Go! & Oh, The Meetings You’ll Go To!: A Parody
  • The Tiger Who Came to Tea & The Teenager Who Came to Tea 
Shopping Guide

BUYER’S GUIDE 8 popular kids’ books and their hilarious adult versions [Photo Gallery]

Revisit junior’s favourite stories, except that you’ll now be better able to relate to the more adult themes!

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  • Bio Oil
  • Palmer’s Stretch Mark Lotion
  • Biotherm Biovergetures Stretch Marks Prevention & Reduction Cream-Gel
  • Clarins Stretch Mark Control cream
  • Mustela Maternite Stretch Marks Prevention Cream Fragrance Free
  • Glyderm Stretch Mark Cream
Pregnancy Tips: Health, Your Body and Preparing for Baby

BUYER’S GUIDE 6 most-effective stretchmark products

We’ve rounded up the most worthy stretchmark oils, creams and lotions that you can slather onto your newfound curves.

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  • Dreambaby Grooming Kit
  • Summer Infant Health and Grooming Kit
  • Safety 1st Deluxe Healthcare and Grooming Kit
  • Lucky Baby Safety Classic Grooming Set
  • The First Years American Red Cross Baby Healthcare and Grooming Kit
  • Tommee Tippee Closer to Nature Healthcare and Grooming Kit
  • Nuby Medical Kit
Babies

BUYER’S GUIDE Best baby grooming kits

An all-in-one babycare set lets you cater to bubba’s hygiene and healthcare needs, including removing his snot!

  • Flip through our gallery or swipe left for more
  • WHERE: Dimbulah Coffee
  • WHERE: Lady M
  • WHERE: Alchemist Beer Lab
  • WHERE: Caffè Vergnano 1882
  • WHERE: Real Food
  • WHERE: Fynn’s
  • WHERE: Atmastel
  • WHERE: Fasta
  • WHERE: The Armoury
  • WHERE: Vatos Urban Tacos
  • WHERE: Beach Road Kitchen
Lifestyle

11 eateries to check out at South Beach Avenue

Offering something for everyone, new and exciting South Beach Avenue will soon became your favourite family haunt.

  • Flip through our gallery or swipe left for more
  • BabyJogger City Mini GT Single
  • Joovy Zoom 360 Ultralight
  • Baby Trend Xcel Jogger Stroller
  • Phil & Teds Dash Buggy
  • Bugaboo Cameleon 3 Kite Special Edition
  • Thule Urban Glide
Shopping Guide

BUYER’S GUIDE Best jogging strollers for active parents [Photo Gallery]

Turn your mini-me into a workout buddy with a running buggy that’ll help you achieve your get- and stay-fit goals!

  • Flip through our gallery or swipe left for more
  • 1. Interview the kids on their impressions of dad
  • 2. Get that man a steak
  • 3. Order in while enjoying movie night
  • 4. Create Father’s Day coupons
  • 5. Treat him to a massage at home
  • 6. Get something personalised
  • 7. Dish up his morning meal
  • 8. Have a Sports Day
Lifestyle

Fab Father's Day things to do [Photo Gallery]

These fabulous gifts will put a sparkle in dad’s eyes and several won’t cost you a cent!

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